Post-War Tourism in Ukraine: Should We Go Dark or Phoenix?

نویسندگان

چکیده

The Russian Federation invaded Ukraine on 24 February 2022. Now there are active hostilities, but despite this, the government of is already thinking ahead by creating various recovery funds for restoration in post-war period. This article examines tourism sector and how it can be adjusted to realities. Moreover, planning this area viewed through prism city marketing, which characterised a clear segmentation audience, analysis resources available study target audiences’ needs. work answers following question: what main tasks framework marketing after war Ukrainian cities considering visiting motives potential tourists? In process analysing international domestic experience post-conflict post-disaster territories, we argue that necessary determine concept touristic campaign (the author recommends Phoenix Tourism concept), attract volunteers, maintain communication telegram channels, conserve war-damaged buildings as site, conduct guides training with an emphasis their mentor functions, etc. At end article, raises questions field require further attention from researchers.

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ژورنال

عنوان ژورنال: Academic and applied research in military and public management science

سال: 2022

ISSN: ['2786-0744', '2498-5392']

DOI: https://doi.org/10.32565/aarms.2022.1.3